Listen
Learn
Grow

Who

J. Wiggins Designbegan as a side hustle in 2007 — the compulsory scratching of an entrepreneurial itch and fulfilling the desire of its founder, Jennifer Wiggins, to work closely with clients. In late 2018, JWD became her sole focus, leading to a more comprehensive service offering encompassing brand, marketing, and creative strategy, and the potential of collaborating with multiple specialists to accomplish client goals.

Company culture is very much based on Wiggins’ values: quality before quantity, honesty with empathy, listening and learning leads to growth, and active partnership on every project.  JWD helps small businesses strategically design their brand and marketing so that they can enter their desired market faster and stronger, inspiring consumers to fall in love with them along the way.

Wiggins is JWD’s Principal, Creative Strategist, and Lead Designer. She received her BA in Graphic Design with a minor in Marketing from Auburn University at Montgomery, and her MFA from Full Sail University in Media Design. She is working toward a Master’s in Communication Management from the University of Southern California.

While forming JWD, Wiggins worked as an in-house graphic designer for numerous groups within the educational, non-profit, and commercial sectors. Wiggins currently intends to close JWD at the end of 2026. This site serves both as her personal and JWD’s portfolio.

Picture of Jennifer Wiggins

What

SKILLS

  • Endless student
  • Problem Solver
  • Critical thinker
  • Visual storyteller
  • Brand builder
  • Eloquent communicator
  • Streamliner
  • Detail-oriented
  • Confidante
  • Empathetic
  • Collaborator
  • Active listener
  • Strategic thinker
  • Clarifier
  • Mediator
  • Observer

services

Brand

  • Strategy
  • Discovery & research
  • Positioning
  • Architecture
  • Stylescape/visual strategy
  • Web content strategy
  • Web info strategy
  • Development
  • Rebranding
  • Logo(s)
  • Identity systems
  • Style guides
  • Messaging
  • Collateral
  • Packaging

Marketing

  • Strategy
  • Competitive audit
  • Brand audit
  • Market analysis
  • Consumer research
  • Change case analysis
  • Development
  • Planning
  • Ad trafficking
  • Campaigns
  • Print and digital ads
  • Copywriting
  • Copyediting
  • Storyboarding
  • Product photography

Website

  • Strategy
  • Content strategy
  • Information strategy
  • Visual strategy
  • Development
  • UX &UI design
  • Wireframing
  • HTML / CSS coding

When & Where

J. Wiggins Designs
Principal | Creative Strategist | Lead Designer
Montgomery, AL
01/2013
–
Present
Established J. Wiggins Designs as a go-to consultancy for small businesses, delivering tailored brand strategies and design solutions.
Transformed a side hustle into a full-time design consultancy in late 2018, leveraging client relationships and ongoing education to achieve sustainable growth.
Implemented strategic design methodologies that increased project efficiency, allowing for more creative exploration and client collaboration.
Family
Caregiver
Montgomery, AL
|
Full-time
6/2020
–
05/2026
Cared for my grandmother (Alzheimer's) from 2004-2009, followed by my father’s end-of-life care in 2010. Aided Mom starting in mid-2017 and became her full-time caregiver in 2020.
Provided my mother full-time comprehensive personal care and hygiene support, ensuring comfort and dignity while managing daily routines and health monitoring for nearly six years.
The Annie Agency
Annie Agent: Brand Strategist / Designer
Los Angeles, CA
|
Contractor
5/2019
–
12/2021
Enhanced marketing pitch deck designs by integrating client feedback and innovative visuals.
Developed innovative branding solutions through teamwork, enhancing client satisfaction and loyalty without specific metrics.
PrestoSports
Graphic Designer
Montgomery, AL
|
Full-time
9/2018
–
10/2018
Conducted SIDHelp design interviews, designed client websites and mobile apps; helped manage outsourced design work, collaborated with programmers, and created marketing assets.
PrestoSports and Black Diamond IT Services merged in September 2018. Downsizing lay-offs led me to leverage my design skills to grow J. Wiggins Designs into a full-time endeavor.
Black Diamond IT Services, Inc.
Graphic Designer
Montgomery, AL
|
Full-time
1/2017
–
8/2018
Developed tailored design solutions by conducting in-depth client interviews, resulting in improved project outcomes and client relationships.
Created over 200 client websites between eSolution Architects and Black Diamond, optimizing design workflows by collaborating closely with programmers and managing outsourced work.
eSolution Architects, Inc.
Graphic Designer
Montgomery, AL
|
Full-time
9/2014
–
12/2016
Conducted design interviews with commercial division clients to determine custom project parameters.
Transformed client visions into functional designs by utilizing Adobe Creative Suite and working alongside front-end programmers to ensure project success.
Online Commerce Group
Graphic Designer
Montgomery, AL
|
Full-time
9/2010
–
9/2014
Spearheaded brand development across multiple divisions, while collaborating with Marketing to create and implement strategic plans for each division.
Liaison to third party clients: received change requests, assisted in quoting projects, maintained time logs, and created digital assets.
Freelancer
Graphic Designer
Montgomery, AL
|
Full-time
1/2004
–
12/2012
Initiated my graphic design career as a student at Auburn University Montgomery, gaining hands-on experience that laid the foundation for my professional growth.
Launched a diverse range of branding collateral, evolving from logo design to comprehensive web and print materials, then establishing J. Wiggins Designs in 2007.
The Powell Group
Graphic Designer
Montgomery, AL
|
Full-time
4/2007
–
9/2010
Created and managed comprehensive corporate branding systems, enhancing brand visibility and recognition through targeted design initiatives.
Developed innovative pitch decks and advertisements that enhanced sales team effectiveness, fostered stronger relationships and drove project success.
OnTarget Strategies
Graphic Designer
Montgomery, AL
|
Part-time
10/2007
–
9/2010
Elevated corporate branding by developing cohesive marketing assets, enhancing brand recognition and client engagement.
Boosted client loyalty by developing custom product photography and impactful advertisements, leveraging creative design solutions to meet client needs effectively.
Auburn University at Montgomery
Graphic Designer
Montgomery, AL
|
Part-time
6/2005
–
4/2007
Contributed to the development of a comprehensive branding strategy for the university, fostering a unified visual identity that increased student engagement.
Enhanced brand engagement by creating innovative print and digital media, effectively reaching target audiences and increasing interaction.
How’s it like
working
together?
I believe in building a
foundation
Thus, I lead clients through
Progressive
Phases
Listen
Discovery
User needs & pain points
Surface insights
Develop strategy
Prioritize goals
Overall clarity
Learn
identity
Look
Sound
Acts
Grow
Continuity
Video
Brochure
Email Blast
Website

Values

Brands Need Strategy

Businesses are most effective when its limited assets, energy, money, and time are aimed at defined goals and consumer bases.

Save Time and Money

Strategy-centered, design-minded businesses save the most time and money with greater impact.

Continual Learning

Continual learning avoids stagnation, gains consensus, and achieves clarity — this applies both personally and to clients.

Active Partnership

I'm not just a second set of hands. If you want non-biased collaboration and professional execution, I’m your huckleberry.

Chat

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